The beast..

..we are struggling to fight with (and finally beat) our ego. It wants to make us feel omnipotent, but it usually makes us feel «less.» As natural beings, we ought to be one with the flow of life and things. But we are complex. We have intelligence and something «more» that we are unable to comprehend: soul. These two factors co-create the sense of our unique identity. This identity can also be called «ego». The more we «progress» in life, the more vulnerable we become if we don’t invest in counterbalancing our egotistical urges and needs. Moreover, this is a game of power, narcissism, and biology. The basic instinct to procreate may drive our behavior.

In an era of absolute distraction and information overflow, the ego is constantly «fed» by new false needs. That is why we resemble it to a powerful beast that is always near, ready to take over and assume control over ourselves! Due to the rise of the internet and AI, our spirit and our free will are threatened. We are bombarded by information that is hard to dilute, and we admit living a stressful life. Our goals in life don’t feel like they belong to us and oftentimes we linger as if we don’t even have any, due to the confusion caused by the chaos that constitutes our lives. We resist against «difficulty», we procrastinate, we feel vulnerable and we evolve a personality that is fragile so it has many «needs» in order to feel «fulfilled.» We are talking about the «perfect» consumer!

The trick is to resist! Turn our attention towards the «inside.» Believe in our pure essence. Our pure form, which is in unity with the cosmos. And accept our mortality. Our limited time. There is no need to accumulate all these material things. We won’t be taking any of it with us when this adventure ends in this dimension. Invest in love, true communication with one another, and get in tune with our core values. There are so many ways to trick the algorithm. Like going to nature, doing sports, reading, and talking to friends! Say no to the constant use of screens and «cheap» media consumption. Say no to the negativity broadcasted by the news. You’re not becoming wiser by the repetition of the same disturbing videos. They are stealing our time and our lives. Time is our most precious asset along with our health. And mostly our mental health! Let’s resist the beast while it’s still early! Love!